The new corporate identity of the Hong Kong Science Museum highlights their mission of promoting science, technology, and astronomy to students and the general public in Hong Kong, as well as their vision to attract patrons and visitors from Mainland China and overseas.
Science is an Adventure.
The letter “S” expresses a path that leads the child to discover science, especially at the Hong Kong Science Museum. The lines and circles around the letter are inspired by planets and atoms. Atoms are the basic building block for all matter in the universe. They also represent children and their parents walking the path and learning about science together.